GLocal Insight has expertise across a broad range of research methodologies, which are tailored to address the needs and pain points of our clients. We do not view ourselves as a mere vendor of research methodologies, but rather as a key partner in delivering the insights required by our clients.

We have capabilities across a spectrum of both quantitative and qualitative research methodologies which can be leveraged in conjunction with one another in order to deliver meaningful insights and actionable recommendations.

Market Research & Strategic Consulting:

  • New Product Testing (In-Home Testing, Consumer In-Depth Interviews & Focus Groups)
  • Packaging Design
  • Consumer Behavior
  • Brand Perception / Brand Equity Analysis
  • Loyalty / Customer Satisfaction
  • Competitive Intelligence
  • Market Forecasting (Trend Analysis, U&A Surveys & Market Landscape Analysis)
  • Secondary Desk Research
  • In-Depth Interviews with Key Opinion Leaders
  • Quantitative Consumer Surveys
  • Focus Groups
  • Mystery Shoppers
  • Ethnography
  • Workshops
  • Educational Studies